Digital Asset Management (DAM)
DAM consists of management tasks related to storage, retrieval and distribution of digital assets. It also refers to the protocol for downloading, renaming, rating, grouping, maintaining and exporting files. The media asset management (MAM) mainly addresses audio, video and animation.
DAM system comprises of computer hardware and software systems that help in the process of digital asset management.
Types of Digital Asset Management Systems
1. Production asset management systems
It focuses on managing assets as they are created for a digital media production viz. animation, 3D movie, video game. They usually include work-flow and project-management features integrated with the storage organization and revision control of changing digital assets.
2. Brand asset management systems
Focus of these systems is on facilitation of content reuse within the organization. The type of content it deals with is sales or marketing related. For example: logos, fonts and product images.
3. Library asset management systems
These systems focus on storage and retrieval of infrequently changing media assets like video or photo archiving.
4. Digital supply chain services push the digital content out to digital retailers (e.g. video, music and game)
DAM Vendors
DAM systems are being offered by various vendors in the market. DAM software may be free open source or proprietary.
Open source software:
Resourcespace: It is a php based solution uses MySql as a backend.
Proprietary software:
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6 comments:
Hi all,
The DAM systems are easier to categorize as to content and usage since they normally operate in a particular operational context. This would hold true for systems attached to audio or video production systems. Thanks a lot!
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It also refers to the protocol for downloading, renaming, rating, grouping, maintaining and exporting files. The media asset management (MAM) mainly addresses audio, video and animation.
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